Chloe Howard is a journalist whose work fails to impress the editors at her popular women's magazine in Chicago. When her boyfriend of one year abruptly dumps her, she comes up with the idea that will change her fortune: she challenges herself and her group of friends to have sex like men-that is, without emotion or commitment. She neglects to inform her friends that their experiences will form the bulk of the material she submits to her magazine. Her work becomes a viral success. Of course, her friends are outraged.