Your organization isn't broken. It's overwhelmed by decisions. In today's AI-driven economy, speed is no longer a competitive advantage-it's a survival requirement.Yet even the most advanced organizations are quietly hitting a limit: the point where decision volume and velocity exceed human capacity. That's the speed wall. This book shows why marketing leaders encounter this problem first-and why they're uniquely positioned to solve it. Instead of hype or predictions, it delivers a practical framework for deciding which decisions should be automated, which must remain human, and where AI should act as a copilot. Grounded in two decades of real-world consulting, The Speed Wall is a hands-on guide to redesigning how decisions get made-before speed turns into chaos. If you're responsible for growth, performance, or transformation, this is the book you'll wish you'd read sooner.