The Dark Smarts of Performance Marketing is here to change the way you think about digital marketing.Tired of the same old strategies that everyone is using? Want to take your performance marketing game to the next level?This book reveals the unconventional strategies, wild card tactics, and advanced insights that the top performers use to dominate their industries. Whether you're running paid ads on TikTok, optimising your sales funnel, or simply trying to understand what really works - this book is for you.Inside, you'll learn: ✔️ How to leverage emerging platforms like TikTok for massive ROI✔️ The real deal with tracking and measurement (and why ROAS averages won't cut it)✔️ When to choose agency support vs. in-house teams for ultimate growth✔️ And much more...Don't settle for average performance. Revolutionise your strategy and scale smarter, faster, with insights you won't find anywhere else.