Love, Lust or Bust helps women better understand why men do and say certain things while chatting on dating apps. On dating apps, its common for men to make comments or jokes of a sexual nature. Men also frequently ask women to send them pictures. Immediately red flags go up and women label the man as a player or someone who is not interested in a serious relationship. Unfortunately, this interpretation of the situation is often wrong and the woman winds up blocking or ignoring someone they may have actually clicked with. This book explains why the woman may be wrong and how she should handle the exchange. Love Lust also explores the flaws of dating apps, including what's called "The Paradox of Choice." This problem may lead to fewer connections online and therefor fewer people dating over all.