Brace for the Corporate Carnage of Flopocalypse Now! The Unknown Critic is back in Flopocalypse Now: Corporate America's 100 Most Catastrophic Crashes, the snark-fueled sequel to Crash of the Titans. Dive into a hilarious business book exposing even more epic corporate flops that torched billions, from Crystal Pepsi's fizzy fiasco to the Flowbee's hair-sucking horror. With razor-sharp wit, this funny nonfiction gem skewers the boardroom blunders behind some of the greatest tech, retail, food, health, and gaming disasters. Uncover the roots of failure in "Whiff of Disaster," dissecting Smell-o-Vision's stinky demise. Laugh at infomercial insanity in "Pitch Perfect, Profit Perilous," where Billy Mays' shouts couldn't save the Turbo Tiger. And mourn tech's fallen stars in "The Innovation Graveyard," from Google Glasses to the Zune's tuneless tomb. These essays and 100 flops-think Trump Steaks, Cheetos Lip Balm, and the CueCat-reveal why hubris and hype spell doom. Perfect for fans of business humor, corporate history, and Bad Blood, this corporate failure guide dares you to marvel at capitalism's napalm-bright crashes. The Flopocalypse is here-grab your front-row seat!