Smart Gains, Strong Returns is a comprehensive guide for investors, analysts, and finance professionals seeking to master one of the most powerful metrics in equity analysis; Return on Equity (ROE). In today's fast-moving markets, where short-term speculation often overshadows fundamentals, ROE remains a timeless indicator of a company's ability to generate profit from shareholder capital. This book goes beyond surface-level formulas to explore ROE as a multifaceted lens through which to evaluate profitability, capital efficiency, and long-term value creation. Inside, readers will discover: The foundations of fundamental analysis and why ROE stands at its coreHow to break down ROE into its operational, efficiency, and leverage components through DuPont analysisThe role of ROE in different industries, and why peer comparisons matterHow to apply ROE in valuation models such as the Gordon Growth Model and Residual Income ModelReal-world case studies of companies like Apple, Amazon, McDonald's, and TeslaPractical strategies for screening high-ROE stocks and building robust, quality-focused portfoliosKey limitations and caveats to avoid misinterpreting ROE in a vacuum Written with clarity and depth, this book serves both as a structured learning tool and a practical reference manual. Whether you're an investor looking to improve your stock-picking strategy or a student of finance aiming to sharpen your analytical skills, this book will equip you with a critical edge in understanding what truly drives shareholder returns.