Introduction: Presentation of Serbia as a country with a wine-growing tradition and potential for growth.Historical context of wine production in the Balkan region and the role of Serbia.Geographic and climatic characteristics of the country: continental influence, rivers, soils.Production overview: grapes grown, types of wine, challenges and potential. History of Viticulture in Serbia: Origins of Serbian viticulture: Roman and Byzantine influence.The role of the Serbian Orthodox Church in preserving winemaking tradition.Development of production over the centuries: Ottoman Empire, Kingdom of Serbia and Yugoslavia.Challenges and transformations in the post-Yugoslavia period: reconstruction and modernization.Serbian winemaking in the 21st century: search for international recognition. Serbian Terroir: Serbia's wine regions: VojvodinaSumadijaCentral Region (Zupa)Kosovo and Metohija (disputed territory)Influence of the continental climate: cold winters, hot summers.Soil types: diversity and influence on wine characteristics.Microclimates and areas with greater wine-growing suitability. Grapes from Serbia: Indigenous varieties: Ink: Prokupac, Vranac, Kadarka, Tamjanika Crna.Brancas: Smederevka, Tamjanika Bela, Krupajski Ranac.Characteristics and potential of each variety.Importance of preserving native grapes.International varieties grown in Serbia: Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc.New varieties in experimentation. Wine Production: Vineyard management: adaptation to climatic conditions, cultivation techniques.Winemaking techniques: traditional and modern methods.Elaboration of different styles of wine: reds, whites, rosés, sparkling wines.Influence of tradition and modernity on production.The role of the winemaker in the search for quality and identity. Appellations of Origin: Serbian wine classification system.Main regions with designation of origin: Fruska Gora, Negotinska Krajina, etc.Regulations and specificities of denominations. Serbian Wines: Sensory profiles of Serbian wines: aromas, flavors, structure, body.Description of the most representative wines from each region.Pairing with Serbian cuisine.Tips for tasting and appreciation.Important labels and producers. Wine tourism in Serbia: Wine tourism itineraries and experiences.Tourist attractions related to wine: wineries, museums, landscapes.Events and festivals.The potential of wine tourism for regional development. Challenges and Perspectives: Production challenges in Serbia: market, investment, competition.Sustainability and environmental preservation.Research and innovation in viticulture.The future of Serbian winemaking and its growth potential