The future of publishing belongs to clarity.In an age of AI, social media, memes, and viral content, traditional books often fail to connect with modern readers. Attention spans are shrinking. Distraction is constant. Massive "definitive" tomes overwhelm instead of inspire. But books are not dying - they are evolving.In The New Art of the Book, cultural strategist and author Mark Gordon Brown reveals how to write and publish books that thrive in the attention economy. You'll discover how to design works that are clear, concise, and built for today's reader, while still leading them toward depth, wisdom, and transformation.Inside, you'll learn how to: Create large-format books with clear sections and visual breathing room.Write micro-books that focus on one subject and hook niche audiences.Turn your book into a gateway, not an encyclopedia, sparking curiosity instead of overwhelm.Use viral content principles to make your ideas shareable and memorable.Integrate rabbit holes to deprogram readers and lead them to deeper study.Build reader stamina so they graduate from quick reads to deep works.Harness AI as a creative partner, not a replacement, in your writing process.Whether you're an author, content creator, or publisher, this book will show you how to connect with modern audiences, stand out in a crowded marketplace, and design books that spread like memes yet endure like classics.Perfect for: Nonfiction writersSelf-publishing authorsIndependent publishersEntrepreneurs building a thought leadership platformAnyone passionate about the future of booksBooks aren't dead. They're portals - and it's time to learn how to build them for the modern age.