Why do women consistently live longer than men? Could the answer lie in the simple, instinctive reaction of disgust?In The Power of 'The Ick': Why Women Are Naturally Hardwired to Outlive Men, Vera Knowles delves into the fascinating science of disgust, revealing its critical role in shaping health, behavior, and longevity. Far from being a trivial emotion, disgust emerges as a sophisticated survival tool-one that is heightened in women and intricately tied to their roles as caregivers, reproducers, and protectors of future generations.Drawing on groundbreaking research and compelling case studies, Knowles examines how women's heightened sensitivity to "the ick" offers a biological edge. From female primates who avoid contaminated food to pregnant women instinctively steering clear of risky environments, this book explores how disgust helps women avoid pathogens, reduce disease exposure, and protect their offspring, all contributing to their longer lifespans.With vivid examples and thought-provoking insights, The Power of 'The Ick' also uncovers how disgust influences hygiene habits, moral judgments, and societal norms, shaping everything from public health campaigns to interpersonal relationships.Whether you're a science enthusiast, psychology buff, or simply curious about the quirks of human behavior, Vera Knowles invites you to see disgust in a whole new light. It's not just about being grossed out-it's about survival.A groundbreaking exploration of biology, gender, and the emotion we often overlook, this book reveals why women are naturally hardwired to outlive men-and why "the ick" might just be the key to life itself.