Your business should not stay local just because your street is local. In Juba, South Sudan, Panyim runs a clothing store people love, but the customers stop at the edge of the neighborhood. He has designs with a story, but the story is not traveling. Nyakor, his tech-savvy girlfriend, helps him face one hard truth: if you do not learn social media, you will keep selling only to whoever walks past your door. Social Media Marketing is a practical guide wrapped in a relatable story. It is written for entrepreneurs who want real results without fake hype, and for builders working with limited data, weak systems, and tight budgets. You will learn how to use simple platforms to create visibility, trust, and consistent sales. Inside this book, you will learn how to: Choose the right social platforms for your type of business, even when you cannot manage them allUse WhatsApp, Facebook, and other channels to reach customers beyond your town and beyond your countryWrite and post simple stories that sell without shouting, using culture, craft, and proofCreate photos, short videos, and product posts that look professional with basic toolsBuild a posting routine that you can maintain, not a plan that burns you outHandle customer messages, orders, and follow-ups with speed, respect, and structureWork around low internet and power cuts with smart, low-data habitsUse partnerships and local influencers without wasting money or losing your brand voiceTurn first-time buyers into repeat customers through trust, service, and consistencyThis is not theory. It is a field guide for real business owners who want their work to be seen. If you want to grow your business ethically, build a reputation that holds up, and become digitally visible without losing your identity, start here.