Herein is a lighthearted but real look into the present day witchcraft movement and how it became such a popular trend. Part Gen X 90s nostalgia, part Gen Z's digital connectivity, and part Millennials' heart and drive to improve the world - witches are out of the broom closet and bringing more magic into the world, one enchanted latte at a time."Gen Hex: Nostalgia, Identity and the Modern Witch" takes you on a whimsical journey through the kaleidoscopic world of contemporary witchcraft, where spellbooks are replaced by TikTok tutorials and the goth aesthetic shares space with cottagecore. This book dissects how Millennials and Gen Z have resurrected ancient practices with a sprinkle of irony and a dash of self-awareness, blending with Gen X's nostalgia and satirical wisdom to form the mystical and chaotic world of the modern witchcraft identity. It's a delightful exploration of how today's witches are navigating the potion-brewing, spell-casting world while grappling with social media likes and the existential dread of adulting - even those of us who have reached middle age.