The Acornbar Journey centers on the question of why don't we eat acorns in the United States? It is meant to chronicle the experiences of an ordinary person as she was launching a brand during the COVID-19 pandemic. The company's mission focuses on the need for local plant-based food sources, as food supply changes were disrupted during the pandemic. It describes how to launch, maintain and grow a consumer packaged brand. It's hoped that this book brings awareness to the necessity of eating local sources of food.