The book has a wonderful balance between the mechanics of selling and the understanding of people and how their brains work. The author developed the EDGE selling process from his 25 years in the trenches as a salesperson, sales manager, and sales consultant training thousands of salespeople. His game-changing strategies and tactics are required reading for any executive, manager, or salesperson responsible for driving revenue and closing new business.This comprehensive, step-by-step how-to guide creates a new paradigm in B2B sales and makes traditional selling techniques look antiquated, outdated, and downright ineffective. The Sales EDGE delivers a methodology and a plan to help you build a sales team that delivers.