Why do so many organisations still see HR as paperwork and policy policing?Why is it still called Human Resources-as if people are replaceable commodities?Why do clients today ask more about your people practices than your product itself?Why is focus more on people & culture now, with AI taking over conventional HR roles?Because people aren't just part of the business. They are the business.In an age where work can happen anywhere-at a desk, on a couch, or even on a beach-building a thriving, purpose-driven culture is no longer an HR checklist. It's a leadership imperative. From Google to Tata, Tesla to Toyota, the most admired companies don't see people as costs. They see them as competitive advantage.With Artificial Intelligence already, or at the verge of, taking over most of operational HR, it is imperative that the focus moves to our most priceless assets.This book is your guide to make that shift. Whether you're a founder, CEO, HR head or team leader, discover a practical and powerful framework, to transform how you attract, engage, develop and retain talent.People are Assets... Not Resources will challenge what you believe about HR-and inspire you to lead your people like the true assets they are.Ready to rethink people management? Start here.From reactive HR to proactive, culture-shaping strategies - discover an actionable framework grounded in nuance and practical wisdom...Joydeep Chakrabarty makes a timely and compelling case that people are vital organisational assets, not mere resources. - Dr. Martin Brigham, Lancaster University Management School, UK