A practical, end-to-end playbook for launching and growing a modern acupuncture practice. Drawing on three decades of clinical care and entrepreneurship, Dr. Xiping Zhou shows how to turn clinical skill into a sustainable business-without losing the heart of traditional Chinese medicine. Inside you'll find clear, clinic-tested guidance on choosing the right location, designing a healing-forward space, pricing and insurance strategy, building referral networks, delivering five-star patient experiences, and scaling with community care, double-room flow, and specialty services. You'll also learn essential technique refreshers, safety and ethics, and season-smart marketing that keeps your schedule full year-round. Whether you're opening your first room or optimizing a multi-site clinic, this book gives you the blueprint-and the confidence-to create a practice that heals people and lasts